Value Co-creation and Co-destruction by Consumers Themselves

Creator(s)

K. A. Kim
Kevin K. Byon, Indiana University
Charles W. Jones, East Tennessee State UniversityFollow

Document Type

Presentation

Publication Date

9-14-2017

Location

Munich, Germany

Citation Information

Kim, K. A.; Byon, Kevin K.; and Jones, Charles W.. 2017. Value Co-creation and Co-destruction by Consumers Themselves. Oral Presentation. 2017 International Colloquium on Relationship Marketing, Munich, Germany.