Value Co-creation in Sport

Creator(s)

Charles W. Jones, East Tennessee State UniversityFollow
Kevin K. Byon, Indiana University
K. A. Kim

Document Type

Presentation

Publication Date

9-13-2017

Location

Munich, Germany

Citation Information

Jones, Charles W.; Byon, Kevin K.; and Kim, K. A.. 2017. Value Co-creation in Sport. Oral Presentation. 2017 International Colloquium on Relationship Marketing, Munich, Germany.