Achieving New Venture Success in the Emerging Arab Countries: A Study of Comparative Cultures and Strategies in Two Segments of the Arab World

Document Type

Review

Publication Date

4-1-1995

Description

Examines the cultural and business realities of the Arab world. Presents a framework which incorporates cultural variables and their influence on business, in two similar yet distinct Arab subcultures. Discusses business strategies with cultural dimensions within the context of the framework.

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