Services Marketing Strategies for Coping with Demand/Supply Imbalances

Creator(s)

Donald J. Shemwell, East Tennessee State UniversityFollow
J. Joseph Cronin, Florida State University

Document Type

Article

Publication Date

1-1-1994

Citation Information

Shemwell, Donald J.; and Cronin, J. Joseph. 1994. Services Marketing Strategies for Coping with Demand/Supply Imbalances. Journal of Services Marketing. Vol.8(4). 14-24. https://doi.org/10.1108/08876049410070691 ISSN: 0887-6045