Advertising and the Professions The Attitudes of Doctors
Document Type
Article
Publication Date
1-1-1984
Description
Regulatory restrictions on advertising by professional groups have changed dramatically in recent years. Despite the waning of restrictions, tradition has prevented practitioners from embracing the use of advertising. This article reports results of a survey of 200 medical professionals’ attitudes towards advertising. After discussing the implications of the findings, the authors suggest some future research directions.
Citation Information
Riecken, Glen. 1984. Advertising and the Professions The Attitudes of Doctors. International Journal of Advertising. Vol.3(4). 311-319. https://doi.org/10.1080/02650487.1984.11105030 ISSN: 0265-0487