Honors Program
University Honors
Date of Award
5-2017
Thesis Professor(s)
Susan Waters
Thesis Professor Department
<--College of Arts and Sciences-->
Abstract
This study aims to establish current levels of narcissistic tendencies among the major Snapchat demographic, 18 to 34-year-olds in the United States. Like the Raskin and Terry 40-item Narcissistic Personality Inventory, commonly referred to as NPI-40, the present survey utilized a smaller variant with 16 items, known as NPI-16, for participants. This study may provide indications for further research and advertising techniques using social media, specifically Snapchat.
Publisher
East Tennessee State University
Document Type
Honors Thesis - Withheld
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Philpott, Austin and Waters, Susan, "Examining Snapchat: Narcissistic Tendencies of Core Users" (2017). Undergraduate Honors Theses. Paper 396. https://dc.etsu.edu/honors/396
Copyright
Copyright by the authors.
Included in
Advertising and Promotion Management Commons, Marketing Commons, Mass Communication Commons, Psychology Commons, Public Relations and Advertising Commons, Social Media Commons