Date of Award
Dr. Kelly Price
Thesis Professor Department
Management and Marketing
Dr. Alison Barton, Ms. Dana Harrison
This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.
Honors Thesis - Open Access
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Thomas, Jordan, "Scentsational Marketing in Business: A Study of Scent Atmospherics" (2015). Undergraduate Honors Theses. Paper 270. https://dc.etsu.edu/honors/270
Copyright by the authors.