Honors Program

University Honors

Date of Award

5-2015

Thesis Professor(s)

Dr. Kelly Price

Thesis Professor Department

Management and Marketing

Thesis Reader(s)

Dr. Alison Barton, Ms. Dana Harrison

Abstract

This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.

Document Type

Honors Thesis - Open Access

Copyright

Copyright by the authors.

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