Honors Program
University Honors
Date of Award
5-2015
Thesis Professor(s)
Dr. Kelly Price
Thesis Professor Department
Management and Marketing
Thesis Reader(s)
Dr. Alison Barton, Ms. Dana Harrison
Abstract
This research will evaluate a marketing tool called atmospherics. This tool, although very powerful in capturing a consumer’s interest through the use of memories and the overall aspect of buying, is sometimes forgotten when constructing a marketing plan. The thesis will evaluate the strengths and weaknesses when using this marketing tool and then apply those characteristics to a specific example of a bakery.
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Thomas, Jordan, "Scentsational Marketing in Business: A Study of Scent Atmospherics" (2015). Undergraduate Honors Theses. Paper 270. https://dc.etsu.edu/honors/270
Copyright
Copyright by the authors.
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons