Honors Program
Midway Honors
Date of Award
5-2014
Thesis Professor(s)
Kelly Price-Rhea
Thesis Professor Department
Management and Marketing
Thesis Reader(s)
Beichen Liang, Jo-Ann Marrs
Abstract
The Johnson City Community Health Center is one of over 1200 community health centers serving over 22 million patients across the United States. Community health centers primarily serve patients with low income or without health insurance, but most serve all the members of their communities. These centers provide many services and treat health problems in a holistic manner in order to improve the health of their communities and also allow the members of those communities to progress. The Johnson City Community Health Center is compared to successful CHCs from across the nation to determine if it has characteristics to be successful in this community. A SWOT Analysis is conducted by evaluating the Marketing Mix, or the Product, Price, Placement, and Promotion, of the center and also by examining the Political, Economic, Social, and Technological environments it operates in. This research determines the internal Strengths and Weaknesses and external Opportunities and Threats of the Johnson City Community Health Center and concludes that it does have the characteristics needed to be successful in the community. This research can be used by center management to improve services, but it can also be used by other researchers to continue evaluations of community health centers across the nation.
Document Type
Honors Thesis - Open Access
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Recommended Citation
Cruz Enriquez, Enrique A., "The Johnson City Community Health Center: A Qualitative Analysis of the Center's Strengths, Weaknesses, Opportunities, and Threats in Johnson City, Tennessee" (2014). Undergraduate Honors Theses. Paper 230. https://dc.etsu.edu/honors/230
Copyright
Copyright by the authors.
Included in
Business Administration, Management, and Operations Commons, Community Health and Preventive Medicine Commons, Health Services Administration Commons, Marketing Commons