The Evolution of Ford Motor Company’s Green Marketing Strategy

Creator(s)

Lorianne D. Mitchell, East Tennessee State UniversityFollow
Dana Harrison

Document Type

Presentation

Publication Date

5-1-2012

Location

Murfreesboro, TN

Citation Information

Mitchell, Lorianne D.; and Harrison, Dana. 2012. The Evolution of Ford Motor Company’s Green Marketing Strategy. 2nd Annual Joint Conference of the Management Faculty of Color Association and the Marketing Ethnic Faculty Association (MFCA-MEFA), Murfreesboro, TN.