Power, Metaphor, and the Closing of a Social Networking Site

Creator(s)

Andrew F. Herrmann, East Tennessee State UniversityFollow

Document Type

Article

Publication Date

1-1-2016

Description

This project expands root-metaphor analysis by examining the closure of a once popular social networking site, advancing critical interrogation of ownership vs. the idea of online spaces as “communities.” Yahoo! 360° participants used private sphere root-metaphors of home, family, and community constituting a space of intimacy, camaraderie, and care. The closing exposed previously unseen power differentials between participants and Yahoo! Participants reacted by using the metaphor of war and violence to frame the actions of Yahoo!

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Copyright Statement

© The Author(s). This document was originally published in the The Journal of Social Media in Society.

Creative Commons License

This work is licensed under a Creative Commons Attribution 3.0 License.

Citation Information

Herrmann, Andrew F.. 2016. Power, Metaphor, and the Closing of a Social Networking Site. The Journal of Social Media in Society. Vol.5(3). 244-282. http://thejsms.org/index.php/TSMRI/article/view/164/96 ISSN: 2328-3599