Greene, Amanda; Smith, Natalie L.; and Jones, Charles W.. 2019. Sponsorship Engagement: Leveraging Ancillary Events to Increase Title Sponsor Awareness. Poster Presentation. Sport Marketing Association Conference, Chicago, IL. https://static1.squarespace.com/static/54358491e4b0e09faedc4a1b/t/5da92c38541d697dd3b69f46/1571367994396/GREENE_AMANDA_POSTER_FORMATTED.pdf
© The Authors. The document was originally published by the Sport Marketing Association Annual Conference.