Sponsorship Engagement: Leveraging Ancillary Events to Increase Title Sponsor Awareness

Creator(s)

Amanda Greene, East Tennessee State UniversityFollow
Natalie L. Smith, East Tennessee State UniversityFollow
Charles W. Jones, East Tennessee State UniversityFollow

Document Type

Presentation

Publication Date

11-1-2019

Location

Chicago, IL

Copyright Statement

© The Authors. The document was originally published by the Sport Marketing Association Annual Conference.

Citation Information

Greene, Amanda; Smith, Natalie L.; and Jones, Charles W.. 2019. Sponsorship Engagement: Leveraging Ancillary Events to Increase Title Sponsor Awareness. Poster Presentation. Sport Marketing Association Conference, Chicago, IL. https://static1.squarespace.com/static/54358491e4b0e09faedc4a1b/t/5da92c38541d697dd3b69f46/1571367994396/GREENE_AMANDA_POSTER_FORMATTED.pdf