"Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy" by Kelly Price-Rhea

ETSU Faculty Works

Popular Press

2019

With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.

This document was published with permission from the publisher. It was originally published in the WomensGolf.com.

Price-Rhea, Kelly. 2019. Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy. Women's Golf. https://www.womensgolf.com/lpga-branding

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