Document Type
Popular Press
Publication Date
2019
Description
With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"... but it hasn't always been that way.
Citation Information
Price-Rhea, Kelly. 2019. Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy. Women's Golf. https://www.womensgolf.com/lpga-branding
Copyright Statement
This document was published with permission from the publisher. It was originally published in the WomensGolf.com.