Waging the War for Fan Attendance: An Analysis of Fan Consumer Behavior at “the Battle at Bristol”

Creator(s)

Amanda E. Greene, East Tennessee State UniversityFollow

Document Type

Presentation

Publication Date

1-1-2017

Location

Columbia, S.C.

Citation Information

Greene, Amanda E.. 2017. Waging the War for Fan Attendance: An Analysis of Fan Consumer Behavior at “the Battle at Bristol”. College Sports Research Institute, Columbia, S.C..