Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance
Document Type
Presentation
Publication Date
1-1-2017
Location
Baton Rouge, L.A
Citation Information
Greene, Amanda E.. 2017. Battle at Bristol: Comparing Sponsorship Awareness and Purchase Intentions of NASCAR Fans and Collegiate Football Fans in Attendance. Applied Sport Management Association, Baton Rouge, L.A.
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