Social Media: Perceived Effectiveness as a Marketing Tool for NASCAR Speedways

Creator(s)

Amy E. Greene, East Tennessee State UniversityFollow
Andy R. Dotterweich, East Tennessee State UniversityFollow
Mauro Palmero, East Tennessee State University

Document Type

Presentation

Publication Date

1-1-2012

Location

Orlando, FL

Citation Information

Greene, Amy E.; Dotterweich, Andy R.; and Palmero, Mauro. 2012. Social Media: Perceived Effectiveness as a Marketing Tool for NASCAR Speedways. 10th Annual Conference of the Sport Marketing Association, Orlando, FL.