Title
Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations
Document Type
Presentation
Publication Date
11-3-2017
Description
Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).
Location
Boston, MA
Citation Information
Smith, Natalie L.; and Green, B. Christine. 2017. Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations. Sport Marketing Association Annual Conference, Boston, MA. https://static1.squarespace.com/static/54358491e4b0e09faedc4a1b/t/59d6463cd55b417d00b711d9/1507214908488/SMITH_NATALIE_FORMATTED.pdf
Copyright Statement
© The Authors. The document was originally published by the Sport Marketing Association Annual Conference.