Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations

Creator(s)

Natalie L. Smith, East Tennessee State UniversityFollow
B. Christine Green, University of Illinois

Document Type

Presentation

Publication Date

11-3-2017

Description

Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).

Location

Boston, MA

Copyright Statement

© The Authors. The document was originally published by the Sport Marketing Association Annual Conference.

Citation Information

Smith, Natalie L.; and Green, B. Christine. 2017. Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations. Sport Marketing Association Annual Conference, Boston, MA. https://static1.squarespace.com/static/54358491e4b0e09faedc4a1b/t/59d6463cd55b417d00b711d9/1507214908488/SMITH_NATALIE_FORMATTED.pdf