Attitudes of Us Doctors and Dentists Towards Advertising: A Comparative Study

Creator(s)

Ugur Yavas, East Tennessee State University
Glen Riecken, Georgia Southern University

Document Type

Article

Publication Date

1-1-2001

Citation Information

Yavas, Ugur; and Riecken, Glen. 2001. Attitudes of Us Doctors and Dentists Towards Advertising: A Comparative Study. International Journal of Advertising. Vol.20(3). 341-359. https://doi.org/10.1080/02650487.2001.11104897 ISSN: 0265-0487