Modified Importance-Performance Analysis: An Application to Hospitals

Document Type

Article

Publication Date

1-1-2001

Description

This paper seeks to investigate the reasons why, in an increasingly competitive health care milieu, patients choose certain hospitals over others. It introduces the modified importance-performance analysis technique and presents the method and findings of an empirical study which applied importance-performance analysis in a health care setting. The strategies derived from the study findings are discussed.

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