Beyond Strategic Control: Applying the Balanced Scorecard to a Religious Organization
Document Type
Article
Publication Date
1-1-2001
Description
Kaplan and Norton have provided a framework to link control to an organization's vision-the balanced scorecard. This approach provides measures in four areas: (1) Customer, (2) Internal Business, (3) Innovation and Learning and (4) Financial. This article provides a starting point in adapting this method to a church by looking at four measurement perspectives: (1) Members/Attenders, (2) Internal Ministry Processes, (3) Ministering, and (4) Innovation and Learning. An example is then developed using a church's mission and visio.
Citation Information
Keyt, John C.. 2001. Beyond Strategic Control: Applying the Balanced Scorecard to a Religious Organization. Journal of Nonprofit and Public Sector Marketing. Vol.8(4). 91-102. https://doi.org/10.1300/J054v08n04_08 ISSN: 1049-5142