A Comparison of Medical Professionals With Favorable and Unfavorable Attitudes Toward Advertising: An Empirical Study

Creator(s)

Ugur Yavas, East Tennessee State University
Glen Riecken, East Tennessee State University

Document Type

Article

Publication Date

3-1-2001

Citation Information

Yavas, Ugur; and Riecken, Glen. 2001. A Comparison of Medical Professionals With Favorable and Unfavorable Attitudes Toward Advertising: An Empirical Study. Health Marketing Quarterly. Vol.18(3-4). 13-26. https://doi.org/10.1300/J026v18n03_03 PMID: 11968296 ISSN: 0735-9683