Inter-University Team Collaboration to Design and Market a New Product
Document Type
Conference Proceeding
Publication Date
12-1-2001
Description
This paper presents a joint effort between engineering students from East Tennessee State University and business students from Loyola Marymount University to design and market a sophisticated global monitoring system to monitor location of children, Alzheimer patients and other valuable items. This project was funded by grant from NCIIA and was part of a two-capstone courses developed to introduce engineering students and business students to real world problems and entrepreneur ship. This invention has received extensive media coverage since its development. Over 30 million people worldwide heard about the project and its abilities through various media channels such as TV, Internet, radio, and newspapers. This paper focuses on marketing aspect of the product, which includes writing a successful business plan.
Citation Information
Rajai, Mark; and Mendelson, Mel. 2001. Inter-University Team Collaboration to Design and Market a New Product. ASEE Annual Conference Proceedings. 6281-6286. ISSN: 0190-1052