Bank Choice Behavior of Small and Medium-Sized Construction Firms
Document Type
Article
Publication Date
8-2-2004
Description
A model of bank choice behavior for small and medium-sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.
Citation Information
Yavas, Ugur; Babakus, Emin; and Eroglu, Sevgin. 2004. Bank Choice Behavior of Small and Medium-Sized Construction Firms. Journal of Business and Industrial Marketing. Vol.19(4). 258-266. https://doi.org/10.1108/08858620410540991 ISSN: 0885-8624