Modeling Consumers' Choice Behavior: An Application in Banking
Document Type
Article
Publication Date
10-1-2004
Description
The study proposes and tests a model of consumer bank choice behavior in a south eastern city in the USA, based on the economics of information theory. The model expands the domain of inquiry beyond the initial level attributes to the first-order latent construct and the second-order (composite) levels. Results suggest that consumer bank choice behavior can be represented as a global construct with three viable components (search, credence and experience) and provide implications for bank managers.
Citation Information
Babakus, Emin; Eroglu, Sevgin; and Yavas, Ugur. 2004. Modeling Consumers' Choice Behavior: An Application in Banking. Journal of Services Marketing. Vol.18(6). 462-470. https://doi.org/10.1108/08876040410557249 ISSN: 0887-6045
