The Effect of Customer Satisfaction With Leisure Services on Behavioral Intentions: A Study of Visitors to Santapark in Lapland
Document Type
Article
Publication Date
12-1-2005
Description
This study investigates the effect of customer satisfaction with leisure services on tourists' positive word-of-mouth and revisit intentions. The study is carried out within the context of visitors to the SantaPark in Rovaniemi, Finland. In this study, customer satisfaction is measured via a multi-attribute approach. Study results and their implications are discussed.
Citation Information
Haahti, Antti; and Yavas, Ugur. 2005. The Effect of Customer Satisfaction With Leisure Services on Behavioral Intentions: A Study of Visitors to Santapark in Lapland. Services Marketing Quarterly. Vol.26(3). 1-12. https://doi.org/10.1300/J396v26n03_01 ISSN: 1533-2969