Gender Effects on Relational and Core Service Dimensions of Hotel Choice Decisions: An Economics of Information Perspective
Document Type
Article
Publication Date
8-16-2005
Description
The study proposes and tests a model of hotel choice behavior based on the economics of information theory which incorporates relational and core service experiences as well as search attributes. The model expands the domain of inquiry beyond the initial level attributes to the higher order latent construct and composite levels. Results suggest that hotel choice behavior of male and female guests can be represented as a global construct with three viable components. Implications of the results are discussed.
Citation Information
Babakus, Emin; Yavas, Ugar; and Eroglu, Sevgin. 2005. Gender Effects on Relational and Core Service Dimensions of Hotel Choice Decisions: An Economics of Information Perspective. Journal of Relationship Marketing. Vol.4(1-2). 3-20. https://doi.org/10.1300/J366v04n01_02 ISSN: 1533-2667