Competing for Guests: An Application of Extended Quadrant Analysis
Document Type
Article
Publication Date
9-30-2005
Description
In today’s highly competitive environment, an imperative to the success and survival of hotels is an understanding of their competitive standing. This article describes and illustrates the application of a tool, Extended Quadrant Analysis (EQA), that can aid hoteliers in conducting competitive analysis. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: docdelivery@haworthpress.com Website: http://www.HaworthPress.com.
Citation Information
Yavas, Ugur; and Babakus, Emin. 2005. Competing for Guests: An Application of Extended Quadrant Analysis. Journal of Hospitality and Leisure Marketing. Vol.12(3). 29-44. https://doi.org/10.1300/J150v12n03_03 ISSN: 1050-7051