Gender-Choice Behavior Linkages: An Investigation in the Hospitality Industry

Document Type

Article

Publication Date

1-1-2015

Description

Purpose-The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology-Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used. Findings-The results reveal that male and female guests are essentially the same in the importance they place on core and relational services in choosing a hotel. Originality of the research-Empirical research about the hotel choice behavior of female guests is scarce. Therefore, this study addresses this underresearched issue.

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