Gender-Choice Behavior Linkages: An Investigation in the Hospitality Industry
Document Type
Article
Publication Date
1-1-2015
Description
Purpose-The purpose of this study is to investigate whether males and females differ on the emphases they place on core service and relational service in choosing a hotel. Design/Methodology-Data were gathered from the residents of a metro area in the United States. Three hundred and forty-one residents participated in the study. The Del statistic, an undertapped technique, was used. Findings-The results reveal that male and female guests are essentially the same in the importance they place on core and relational services in choosing a hotel. Originality of the research-Empirical research about the hotel choice behavior of female guests is scarce. Therefore, this study addresses this underresearched issue.
Citation Information
Yavas, Ugur; Karatepe, Osman M.; and Babakus, Emin. 2015. Gender-Choice Behavior Linkages: An Investigation in the Hospitality Industry. Tourism and Hospitality Management. Vol.21(2). 191-202. https://doi.org/10.20867/thm.21.2.6 ISSN: 1330-7533