Issues in the Use of Benchmarking by Church Leaders

Creator(s)

John C. Keyt, East Tennessee State University

Document Type

Article

Publication Date

11-17-2000

Description

With church attendance falling, church leaders are searching for methods to reverse that trend. Benchmarking the practices of successful churches offers one such avenue. This article points to issues of internal and external fit which should be considered before those benchmarked best practices are implemented by church leaders.

Citation Information

Keyt, John C.. 2000. Issues in the Use of Benchmarking by Church Leaders. Journal of Nonprofit and Public Sector Marketing. Vol.7(3). 79-87. https://doi.org/10.1300/J054v07n03_06 ISSN: 1049-5142