Effectiveness of Business Strategies in the Portuguese Culture: An Empirical Investigation
Document Type
Article
Publication Date
12-1-2000
Description
States that owing to foresight and planning by Portuguese business executives, most firms in Portugal survived the difficult 1970s and 1980s and, as a consequence, are stronger in today's competitive internal and external challenges. Sets out the methodology used and gives data analysis and results in a descriptive way, with the use of explanatory tables. Closes by stating that time-based differentiation may offer new ways for firms competing in highly differentiated markets.
Citation Information
Silva, Gabriel; Lisboa, João; and Yasin, Mahmoud M.. 2000. Effectiveness of Business Strategies in the Portuguese Culture: An Empirical Investigation. Cross Cultural Management: An International Journal. Vol.7(4). 33-40. https://doi.org/10.1108/13527600010797156 ISSN: 1352-7606