Iran’s Tourism Potential and Market Realities: An Empirical Approach to Closing the Gap
Document Type
Article
Publication Date
12-18-2000
Description
Iran, as most countries in the Middle East, has a natural competitive advantage in the global tourism industry. However, the potential of this competitive advantage has not been reached. This research is designed to provide Iranian policy makers with a systematic approach toward understanding and narrowing the gap which exists between tourism potential and market realities. The Constant Market Share (CMS) model is used toward that end. The model is used to analyze two sets of actual data related to tourist arrivals. Based on the results of this study, some policy implications are advanced.
Citation Information
Alavi, Jafar; and Yasin, Mahmoud M.. 2000. Iran’s Tourism Potential and Market Realities: An Empirical Approach to Closing the Gap. Journal of Travel and Tourism Marketing. Vol.9(3). 1-22. https://doi.org/10.1300/J073v09n03_01 ISSN: 1054-8408