A Multi-Attribute Approach to Understanding Shopper Segments

Creator(s)

Ugur Yavas, East Tennessee State University

Document Type

Article

Publication Date

11-1-2003

Description

The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance-performance technique is used in analyzing the data. Study results and their implications are discussed.

Citation Information

Yavas, Ugur. 2003. A Multi-Attribute Approach to Understanding Shopper Segments. International Journal of Retail & Distribution Management. Vol.31(11). 541-548. https://doi.org/10.1108/09590550310503276 ISSN: 0959-0552