Competing for Patients and Profit

Creator(s)

Ugur Yavas, East Tennessee State University
Donald J. Shemwell, East Tennessee State UniversityFollow

Document Type

Article

Publication Date

6-1-1996

Description

Analytical framework can help marketers determine the competitive strengths and weaknesses of hospitals.

Citation Information

Yavas, Ugur; and Shemwell, Donald J.. 1996. Competing for Patients and Profit. Marketing Health Services. Vol.16(2). 30-37. PMID: 10160392 ISSN: 1094-1304