Title
Competing for Patients and Profit
Document Type
Article
Publication Date
6-1-1996
Description
Analytical framework can help marketers determine the competitive strengths and weaknesses of hospitals.
Citation Information
Yavas, Ugur; and Shemwell, Donald J.. 1996. Competing for Patients and Profit. Marketing Health Services. Vol.16(2). 30-37. PMID: 10160392 ISSN: 1094-1304
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