Images of Volunteer Organizations: A Positioning Approach
Document Type
Article
Publication Date
4-11-1997
Description
The purpose of this study is to assess the images often volunteer organizations among people in a Southeastern community. Correspondence analysis is used as the analytical tool. Results of the study were helpful in determining relative positioning of attributes, volunteer organizations and the interrelationship among them. The implications of the results are discussed.
Citation Information
Yavas, Ugur; and Riecken, Glen. 1997. Images of Volunteer Organizations: A Positioning Approach. Journal of Nonprofit and Public Sector Marketing. Vol.5(1). 81-98. https://doi.org/10.1300/J054v05n01_06 ISSN: 1049-5142