Determinants of Satisfaction With Partnership in International Joint Ventures: A Channels Perspective
Document Type
Article
Publication Date
9-11-1996
Description
The joint venture arrangement continues to emerge as a dominant business format in developing countries. However, it has a high propensity for partner conflict, dissatisfaction and failure. This study examines U.S.-Saudi joint ventures by developing and empirically testing a model of partner satisfaction whose conceptual framework is rooted in the marketing channels literature.
Citation Information
Eroglu, Dogan; and Yavas, Ugur. 1996. Determinants of Satisfaction With Partnership in International Joint Ventures: A Channels Perspective. Journal of Marketing Channels. Vol.5(2). 63-80. https://doi.org/10.1300/J049v05n02_04 ISSN: 1046-669X