Determinants of Satisfaction With Partnership in International Joint Ventures: A Channels Perspective

Document Type

Article

Publication Date

9-11-1996

Description

The joint venture arrangement continues to emerge as a dominant business format in developing countries. However, it has a high propensity for partner conflict, dissatisfaction and failure. This study examines U.S.-Saudi joint ventures by developing and empirically testing a model of partner satisfaction whose conceptual framework is rooted in the marketing channels literature.

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