Trans-Border Outshopping: An Arabian Gulf Study
Document Type
Article
Publication Date
7-1-1991
Description
The study reported in the article examines intermarket patronage in an international context. Three groups of Bahraini consumers outshopping in Saudi Arabia are compared in terms of their sociodemographic characteristics, attitudes towards the Saudi market vis-a-vis the local market and product purchase behaviours. The article presents the results of the study and concludes with implications of the results for corrective marketing strategies.
Citation Information
Yavas, Ugur; and Abdul-Gader, Abdulla. 1991. Trans-Border Outshopping: An Arabian Gulf Study. The International Review of Retail, Distribution and Consumer Research. Vol.1(4). 455-468. https://doi.org/10.1080/09593969100000003 ISSN: 0959-3969