Importance-Performance Analysis: A Case Study in Restaurant Positioning

Creator(s)

John C. Keyt, East Tennessee State University
Ugur Yavas, East Tennessee State University
Glen Riecken, East Tennessee State University

Document Type

Article

Publication Date

8-1-1994

Citation Information

Keyt, John C.; Yavas, Ugur; and Riecken, Glen. 1994. Importance-Performance Analysis: A Case Study in Restaurant Positioning. International Journal of Retail andamp; Distribution Management. Vol.22(5). 35-40. https://doi.org/10.1108/09590559410067325 ISSN: 0959-0552