Purchasing Involvement in Saudi Arabia: Measure Development and Validation

Document Type

Article

Publication Date

8-2-1995

Description

A five-term involvement scale is developed and tested using data from a sample of Saudi women. Unlike previous efforts, this scale is designed to measure purchasing involvement in reference to a specific product or service. This easy-to-administer scale captures the core aspects of involvement construct and emerges as a unidimensional measure with sound psychometric properties. Potential uses of scale are discussed.

Share

COinS