Purchasing Involvement in Saudi Arabia: Measure Development and Validation
Document Type
Article
Publication Date
8-2-1995
Description
A five-term involvement scale is developed and tested using data from a sample of Saudi women. Unlike previous efforts, this scale is designed to measure purchasing involvement in reference to a specific product or service. This easy-to-administer scale captures the core aspects of involvement construct and emerges as a unidimensional measure with sound psychometric properties. Potential uses of scale are discussed.
Citation Information
Yavas, Ugur; and Babakus, Emin. 1995. Purchasing Involvement in Saudi Arabia: Measure Development and Validation. Journal of International Consumer Marketing. Vol.8(1). 23-42. https://doi.org/10.1300/J046v08n01_03 ISSN: 0896-1530