Graphical Representation of University Image: A Correspondence Analysisjournal of Marketing for Higher Education

Creator(s)

Ugar Yavas, East Tennessee State University
Donald J. Shemwell, East Tennessee State UniversityFollow

Document Type

Article

Publication Date

7-12-1996

Citation Information

Yavas, Ugar; and Shemwell, Donald J.. 1996. Graphical Representation of University Image: A Correspondence Analysisjournal of Marketing for Higher Education. Journal of Marketing for Higher Education. Vol.7(2). 75-84. https://doi.org/10.1300/J050v07n02_06 ISSN: 0884-1241