Title
The Politics of Pharmaceutical Marketing Legislation in a Developing Country
Document Type
Article
Publication Date
1-1-1988
Description
In recent years, there has been a continual tendency by governments worldwide to impose regulatory controls on the marketing practices of multinational pharmaceutical firms. This trend is most evident in the developing countries, where the business conduct of the pharmaceutical industry has been subject to intense examination, particularly during the last two decades. This paper traces the political experience in one developing country, Pakistan, as a professed socialist government disallowed the use of brand names for pharmaceuticals and limited the products marketed by introducing a national formulary. An accounting of this experience can be valuable to governments contcmplating controls in similar pharmaceutical marketing environments and also to worldwide pharmaceutical companies, pharmaceutical middlemen, and doctors confronted with similar regulatory movements.
Citation Information
Quraeshi, Zahir A.; Luqmani, Mushtaq; and Yavas, Ugur. 1988. The Politics of Pharmaceutical Marketing Legislation in a Developing Country. Journal of Pharmaceutical Marketing andamp; Management. Vol.2(3). 113-131. https://doi.org/10.3109/J058v02n03_08 ISSN: 0883-7597