A Multi-Attribute Approach to Segmenting the Volunteer Market for Hospitals

Creator(s)

U. Yavas, East Tennessee State University
G. Riecken, East Tennessee State University

Document Type

Article

Publication Date

11-11-1998

Citation Information

Yavas, U.; and Riecken, G.. 1998. A Multi-Attribute Approach to Segmenting the Volunteer Market for Hospitals. Journal of Hospital Marketing. Vol.12(2). 113-125. https://doi.org/10.1300/J043v12n02_08 PMID: 10186248 ISSN: 0883-7570