Facing Resource Attraction Challenges in the Nonprofit Sector: A Behavioristic Approach to Fund Raising and Volunteer Recruitment
Document Type
Article
Publication Date
3-3-1995
Description
This study empirically examined the role of perceived risk in the context of money and time donation behaviors. In addition, the study explored the sociodemographic characteristics of donors and nondonors. Money, time, ego and social risks were measured in rela-tion lo four types of organizations: Churches, United Way, educational institutions and political parties. Results suggest that risk perception does have a bearing a donation decisions. Implications of the fmd-ings are discussed.
Citation Information
Riecken, Glen; Babakus, Emin; and Yavas, Ugur. 1995. Facing Resource Attraction Challenges in the Nonprofit Sector: A Behavioristic Approach to Fund Raising and Volunteer Recruitment. Journal of Professional Services Marketing. Vol.11(1). 45-70. https://doi.org/10.1300/J090v11n01_05 ISSN: 0748-4623