Regional Symphony Orchestras: A Marketing Challenge

Creator(s)

Ugur Yavas, East Tennessee State University

Document Type

Article

Publication Date

6-21-1996

Citation Information

Yavas, Ugur. 1996. Regional Symphony Orchestras: A Marketing Challenge. Journal of Professional Services Marketing. Vol.13(2). 123-136. https://doi.org/10.1300/J090v13n02_09 ISSN: 0748-4623