Modified Importance-Performance Analysis: An Exposition and Illustration
Document Type
Article
Publication Date
1-1-1999
Citation Information
Yavas, Ugur. 1999. Modified Importance-Performance Analysis: An Exposition and Illustration. Journal of Professional Services Marketing. Vol.20(1). 23-35. https://doi.org/10.1300/J090v20n01_03 ISSN: 0748-4623
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