Assessing Competitive Edge: Exposition and Illustration of a Diagnostic Tool

Creator(s)

Ugur Yavas, East Tennessee State University
Dogan Eroglu, Georgia State University

Document Type

Article

Publication Date

1-1-1995

Citation Information

Yavas, Ugur; and Eroglu, Dogan. 1995. Assessing Competitive Edge: Exposition and Illustration of a Diagnostic Tool. Journal of Consumer Marketing. Vol.12(2). 47-59. https://doi.org/10.1108/07363769510084902 ISSN: 0736-3761