A Strategic Approach to Service Quality: A Field Study in a Rural Health Care Setting

Creator(s)

Mahmoud M. Yasin, East Tennessee State University
Ronald F. Green, East Tennessee State University

Document Type

Article

Publication Date

2-13-1996

Citation Information

Yasin, Mahmoud M.; and Green, Ronald F.. 1996. A Strategic Approach to Service Quality: A Field Study in a Rural Health Care Setting. Health Marketing Quarterly. Vol.13(1). 75-85. https://doi.org/10.1300/J026v13n01_07 PMID: 10154945 ISSN: 0735-9683