Energy Conservation Among Finnish Homeowners

Document Type

Article

Publication Date

1-1-1986

Description

There has been a growing emphasis on consumer education for energy conservation. Models have been developed on the assumption that cognitive change is an antecedent for behavioral change. We examine the effectiveness of energy-conservation campaigns within the context of hierarchy of effects models. A sample of 265 Finnish homeowners was divided into three categories based on their energy cognition. They were then compared in terms of their energy-conservation behavior. Results showed that consumers with varying levels of cognition did not differ in their behaviors. We suggest several potentially useful strategies for increasing the efficacy of energy conservation campaigns.

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